Leslie Ali Walker I Creative Director I Product Manager
LIVE FOR ORIGINAL IDEAS AND HARD TO SOLVE PROBLEMS. WAY MORE INTERESTING NOT KNOWING THAN BEING THE SMARTEST PERSON IN THE ROOM. WALK IN STUPID. YOU’RE WELCOME.
Helper.AI
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Meet the Sandwich Generation

This is Sarah, our buyer, 47 years old, Senior Account Manager, working mother of three, daughter of one. She’s married, works, takes care of her family, and her mother - she carries her mom’s safety like a second job she can never put down. And as it turns out, Sarah is completely unserved by every product currently on the market.
But what our research told us was that for HELPER to be useful to Sarah, her mom, Margaret, has to want to use it (which no other product in the market has achieved to date.)
This is how we solved it.
But what our research told us was that for HELPER to be useful to Sarah, her mom, Margaret, has to want to use it (which no other product in the market has achieved to date.)
This is how we solved it.