Leslie Ali Walker I Creative Director I Product Manager
LIVE FOR ORIGINAL IDEAS AND HARD TO SOLVE PROBLEMS. WAY MORE INTERESTING NOT KNOWING THAN BEING THE SMARTEST PERSON IN THE ROOM. WALK IN STUPID. YOU’RE WELCOME.
Kleenex - Global Campaign
JWT New York—Executive Creative Director
Kleenex had become invisible
—functionally essential,
culturally absent.
We gave people a reason to
reach for it again.
JWT New York—Executive Creative Director
Kleenex had become invisible
—functionally essential,
culturally absent.
We gave people a reason to
reach for it again.
Across Europe, North America, South America and Asia, we reimagined the brand end-to-end: from packaging to product innovation to a tone of voice that felt human, modern, and alive.
To bring that voice to life—and sell it in—we created Kleenex with Karl, a content series conceived and produced in two days. It became a living proof of concept for a brand that had forgotten how to speak, and a clear signal of how it could again.
Kleenex - Global Campaign Style Guides I A little more life in every pack
Kleenex - Global Campaign Packaging I A little more life in every pack
Kleenex - Global Campaign Print I A little more life in every pack
Kleenex - Global Campaign OOH I A little more life in every pack
Kleenex - Global Campaign TOV (tone of voice) I A little more life in every pack
VO: Modern, warm, helpful and human
Kleenex - Global Campaign Press Kit / Editorial I A little more life in every pack
