Kleenex- Global Campaign
JWT
Credit: ECD 
Brief: Launch a global campaign to introduce the new face of Kleenex to a brand new generation of users in Europe, South America, North America and Asia.

Solve: So let’s come up with something that makes Kleenex relevant again, and gives every market a little (cultural) wiggle room.

Campaign Look & Feel 




Print - A little more life in every pack

Wild Postings - A little more life in every pack



Retail / Product Idea - A little more life in every pack


Partnerships - A little more life in every pack




Video - A little more life in every pack





PR / Editorial - A little more life in every pack (Introducing “Kleenex Labs”)






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