Leslie Ali Walker I Creative Director, Product Manager
I LIVE FOR ORIGINAL IDEAS AND HARD TO SOLVE PROBLEMS. I AM MORE INTERESTED IN NOT KNOWING THAN BEING THE SMARTEST PERSON IN THE ROOM.
Luxury Tampon
Awareness Campaign
JWT NY
Executive Creative Director, Advisor
Awareness Campaign
JWT NY
Executive Creative Director, Advisor
Forty-five US states tax tampons as a luxury item. Forty-five million women pay it every month.
To highlight the need for change, and put a spotlight on the current legislation, we commissioned celebrated English silversmith Kevin Smith—formerly of Rolls Royce Design, whose work is currently on show at the Victoria &Albert Museum, London—to design a diamond-encrusted tampon holder pendant worthy of a red carpet affair. In September 2017, celebrity and model Amber Rose wore it to one. 250,000 fans responded and retweeted within the hour. 1.5 million within the day. All were directed to a site explaining how to change the law in their state.
To highlight the need for change, and put a spotlight on the current legislation, we commissioned celebrated English silversmith Kevin Smith—formerly of Rolls Royce Design, whose work is currently on show at the Victoria &Albert Museum, London—to design a diamond-encrusted tampon holder pendant worthy of a red carpet affair. In September 2017, celebrity and model Amber Rose wore it to one. 250,000 fans responded and retweeted within the hour. 1.5 million within the day. All were directed to a site explaining how to change the law in their state.
Luxury Tampon - Activation I Red Carpet / Social Campaign
