Leslie Ali Walker
Creative + 



Home


Brand-led Solve:
VW
Air New Zealand
3 Hutchinson
Nike WAYGRF?
Nivea
The Guardian

Consumer-led Solve:
Nike China
IKEA
Channel 5
Android/Google
Nike PLAY

Product-led Solve:
Luxury Tampon
Coca-Cola/Barq’s
TED Residency Idea
Google+ HO
Need/Done App
Kleenex
Product Experiments

Marketing Solve:
DoorDash for Dashers
Tubular QSR for GenZ
BET New Season
Kantar SuperBowl XX
Carhartt Amplified
Noom Positioning
Livewell Branding
G/O Media Co Launch 

Make Things Better Solve:
50/50 Leadership Program
Save The Children
PROD Content Studio
Need/Done App

Solved nothing in particular,
but still fun to make:
“The Sperminator”
SHOTS Mag - Sep Issue
“The Object” - Sundance
Maximo Park Video

Twitter
Instagram

Linkedin
Latest Favorite Thing


COCA-COLA Barq's Rootbeer
Wieden & Kennedy
Credit:  Creative

Brief:  Get a new generation of 14 to 16 year-old boys to like Barq’s rootbeer

Solve:  Change rootbeer’s more wholesome image into something a little more dark and twisted.

So our first idea involved gearing the whole budget toward producing an epic comic book series about some character-driven scenarios with "bite". It was dark, twisted and funny. The client didn't go for it.
Our second idea involved taking the same characters featured in the comic book series and bringing them to life in a TV ad campaign. Introduce the world to some people with a thing for a rootbeer with 'bite'.

A pervy tourist drawn to young men and a pissed-off clown made the final cut.


"Moist" :30

47 SUMMIT ST (2C,) BROOKLYN, NEW YORK. 11231   917.635.1328