COCA-COLA Barq's Rootbeer
Wieden & Kennedy
Credit:  Creative

Brief:  Get a new generation of 14 to 16 year-old boys to like Barq’s rootbeer

Solve:  Change rootbeer’s more wholesome image into something a little more dark and twisted.

So our first idea involved gearing the whole budget toward producing an epic comic book series about some character-driven scenarios with "bite". It was dark, twisted and funny. The client didn't go for it.
Our second idea involved taking the same characters featured in the comic book series and bringing them to life in a TV ad campaign. Introduce the world to some people with a thing for a rootbeer with 'bite'.

A pervy tourist drawn to young men and a pissed-off clown made the final cut.

"Moist" :30

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