THE GUARDIAN brand campaign
BMP/DDB London
Credit: CD (AD/CW)

Brief: Let people know that no matter what the subject matter, The Guardian's perspective will always be unique.

"Formula One" :30
Brief: Featured article - New F1 rules, new game.

"Calf" :30
Brief: Featured article - Football - and all the football rituals/traditions that come with it - is back.

"Scampi" :30
Brief: Featured article - UK "gastro" trend now makes even your average pub food (like breaded scampi) popular.

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