THE GUARDIAN brand campaign
BMP/DDB London
Credit: CD
Brief: No matter what the subject matter, The Guardian will always offer a fresh perspective.
Solve: Present the Formula One sport fan a different take on the F1’s new rules
"Formula One" :30
Featured article - New F1 rules, new game.
Credit: CD
"Calf" :30
Brief: Featured article - “Football - and all its rituals/traditions that come with it - is back!”
Credit: CD / Creative
Brief: Featured article - UK "Gastro" trend now makes even your average pub food (like breaded scampi) popular.
Credit: CD / Creative