THE GUARDIAN brand campaign
BMP/DDB London
Credit: CD 

Brief:  No matter what the subject matter, The Guardian will always offer a fresh perspective.

Solve:  Present the Formula One sport fan a different take on the F1’s new rules

"Formula One" :30
Featured article - New F1 rules, new game.
Credit: CD



"Calf" :30
Brief: Featured article - “Football - and all its rituals/traditions that come with it - is back!”
Credit: CD / Creative



"Scampi" :30
Brief: Featured article - UK "Gastro" trend now makes even your average pub food (like breaded scampi) popular.
Credit: CD / Creative

47 SUMMIT ST (2C,) BROOKLYN, NEW YORK. 11231   917.635.1328