Client: Save The Children
Brief: Raise funds for programs benefitting girls worldwide
Solve: Create an e-commerce site with a startlingly dark twist.
This Mother's Day, buy a young mother something they really need for a life of slavery, abuse and forced incarceration.
Every year, millions of young girls around the world are sold into some form of slavery.
Let’s push out a harrowing new site. A way to shock the world into donating to help protect these young girls from unnecessary childhood atrocities.