Credit: Leslie Ali Walker / Meghan Sheehan
Client: N/A (Idea TED Residency is considering for incubation)
Brief: Close the wage gap
Solve: Create a female economy based on a new currency that gives women more buying power
Let’s create a female economy based on a currency - the “Vagina Dollar” - that is designed and valued to compensate for the economic disparity. This new currency would enable women to buy the same products as men from brands who support their fight to close the gap. Can be used in an online marketplace where brands sell goods to support female consumers whose incomes don’t match mens’.
The Way It Works:
We get the Vagina Dollar into circulation. It’s a paper currency that exists in different denominations. And we invite people to “exchange” it for real US tender (1 USD = 1.33 /Vag, 10 USD = 13.33 / Vag etc.) - all in an effort to help us close the wage gap.
Champions of the cause will agree to buy the new currency for what it’s worth ($10 US dollars = $13.33 Vag Dollars.) [Their $10 US actually translates into a contribution to the cause.]
The “Close The Gap” Marketplace:
This online marketplace -sponsored by those leading brands who wish to show their support for women - is created specifcally to encourage people to trade with their Vagina Dollars, by converting them with our site’s Vag Dollar Converter (by scanning it, digitally registering it and using it.) So they can buy stuff at a discount / any product featured on the site.
The 23% Discount:
The discount is core to this idea. It reflects and makes up for the existing disparity in wage.
The currency, when accepted online becomes the equalizer. It’s the way women, who earn less than men currently, are able to afford the same.