Credit: Leslie Ali Walker / Meghan Sheehan
Client: N/A
Brief: Close the wage gap, already.
Solve: Create a female economy based on a new currency that gives women more buying power
Since money talks, let’s create a female economy based on a brand new currency - the “Vagina Dollar”. This unit of currency supports women, and is created to make up for and create awareness around descriminatory practices.
It is specifically produced and made available only to women, to compensate for the economic disparity in salary between the sexes. This unit of currency;
-Can be exchanged for USD at a rate that reflects the disparity between the “male dollar” and the “female dollar” in the United States
-Can only be exchanged for pro-women products
It is specifically produced and made available only to women, to compensate for the economic disparity in salary between the sexes. This unit of currency;
-Can be exchanged for USD at a rate that reflects the disparity between the “male dollar” and the “female dollar” in the United States
-Can only be exchanged for pro-women products
carried on an online marketplace sponsored by supporting brands
-Enables women to buy the same products as their male counterparts at a comparable value
This currency serves as a new form of protest, and makes an issue (that remains largely untackled,) hard to ignore. It makes its point best with the help of big mainstream brands that help amplify the message, like pro-women brands Procter& Gamble’s Always, Nike, and Unilever’s Caress and Dove.
-Enables women to buy the same products as their male counterparts at a comparable value
This currency serves as a new form of protest, and makes an issue (that remains largely untackled,) hard to ignore. It makes its point best with the help of big mainstream brands that help amplify the message, like pro-women brands Procter& Gamble’s Always, Nike, and Unilever’s Caress and Dove.
NOTE: The VAG dollar is a valid and an accepted form of payment. It’s traded for consumer goods sold on this one site (The Close The Gap Marketplace) at a discount to account for the value discrepancy
between the male and female-earned dollar, building
a powerful consumer movement that grows stronger with every exchange.
a powerful consumer movement that grows stronger with every exchange.
The Way It Works:
We get the Vagina dollar into circulation. It’s a currency that exists in all the different denominations. And we invite people to “buy” it for real US tender (1 USD = 1.33 VAG ) - all in an effort to help us close the wage gap.
We get the Vagina dollar into circulation. It’s a currency that exists in all the different denominations. And we invite people to “buy” it for real US tender (1 USD = 1.33 VAG ) - all in an effort to help us close the wage gap.
Champions of the cause will agree to buy the new currency for what it is worth ($10 US dollars = $13.33 Vag Dollars.) [Their $10 US actually translates into a contribution to the cause.]
The “Close The Gap” Marketplace:
This online marketplace -sponsored by those leading brands who wish to show their support for women - is created specifcally to encourage people to trade with their Vagina Dollars, by converting them with our site’s Vag Dollar Converter (by scanning it, digitally registering it and using it.) So they can buy any product featured on the site at a discount.
The 23% Discount:
The discount is core to this idea. It reflects and makes up for the existing disparity in wage.
The currency, when accepted online becomes the equalizer. It’s the way women, who earn less than men currently, are able to afford the same.