Credit:  Leslie Ali Walker / Meghan Sheehan
Client: N/A (Idea TED Residency is considering for incubation)

Brief: Close the wage gap 

Solve: Create a female economy based on a new currency that gives women more buying power 

Let’s create a female economy based on a brand new currency - the “Vagina dollar” - the first unit of currency created for a good cause. One that is valued specifically to compensate for the economic disparity in salary between men and women. This new currency would enable women to buy the same products at the exact same value as men, sponsored by brands who support their fight to close the gap.
This currency serves as a new form of protest, and makes an issue (that remains largely untackled,) hard to ignore. Making its point best with the help of big mass market mainstream
brands that can help amplify the message, like those produced by pro-women brands Procter& Gamble’s Always, Nike,  and Unilever’s Dove.

The Vagina dollar is a currency that’s recognized and accepted online at a marketplace that readily accepts the VG dollar as a valid form of payment. It’s traded for consumer goods brands sell at a discount to account for the value
discrepancy between the male and female-earned dollar - selling goods exclusively to people who use this currency - building a powerful consumer movement that grows stronger with every exchange.

The Way It Works:
We get the Vagina dollar into circulation. It’s a paper currency that exists in different denominations. And we invite people to “exchange” it for real US tender (1 USD = 1.33 /Vag, 10 USD = 13.33 / Vag etc.) - all in an effort to help us close the wage gap.

Champions of the cause will agree to buy the new currency for what it’s worth ($10 US dollars = $13.33 Vag Dollars.) [Their $10 US actually translates into a contribution to the cause.]

The “Close The Gap” Marketplace:
This online marketplace -sponsored by those leading brands who wish to show their support for women - is created specifcally to encourage people to trade with their Vagina Dollars, by converting them with our site’s Vag Dollar Converter (by scanning it, digitally registering it and using it.) So they can buy stuff at a discount / any product featured on the site.

The 23% Discount:
The discount is core to this idea. It reflects and makes up for the existing disparity in wage.

The currency, when accepted online becomes the equalizer. It’s the way women, who earn less than men currently, are able to afford the same.

47 SUMMIT ST (2C,) BROOKLYN, NEW YORK. 11231   917.635.1328