Leslie Ali Walker
 



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Brand-led Solve:
VW
Air New Zealand
3 Hutchinson
Nike WAYGRF?
Nivea
The Guardian

Consumer-led Solve:
Nike China
IKEA
Channel 5
Android/Google
Nike PLAY

Product-led Solve:
Luxury Tampon
Coca-Cola/Barq’s
TED Residency Idea
Google+ HO
Need/Done App
Kleenex
Product Experiments

Marketing Solve:
DoorDash for Dashers
Tubular QSR for GenZ
BET New Season
Kantar SuperBowl XX
Carhartt Amplified
Noom Positioning
Livewell Branding
G/O Media Co Launch 

Make Things Better Solve:
50/50 Leadership Program
Save The Children
PROD Content Studio
Need/Done App

Solved nothing in particular,
but still fun to make:
“The Sperminator”
SHOTS Mag - Sep Issue
“The Object” - Sundance
Maximo Park Video

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Latest Favorite Thing


Google "Time Machine" Hangout  (Branded Platform Concept) 
Client: Google Creative Lab
Credit: ECD & Director (Smoke & Meat)

Brief:  Come up with lots of consumer-relevant and consumer-friendly applications to launch Google’s new video conferencing platform,  “Hangouts”.

Solve:  We came up with an application for Hangouts that also lets you travel back in time.

Google wanted ideas that stretched beyond the video conferencing functionality normally associated with the platform. So we came up with a number of them, and landed on this one.

The following demo showcases an idea called “Time Machine Hangout”. Part time machine, part homework tool, part immersive experience, this
hangout gives kids the ability to travel back in time to join any conversation in history.

‘The Guy Fawkes Gunpowder Plot Hangout’ Demo:
In this demo, we choose to invite an 11-year old boy in 1605 to participate in a conversation with Guy Fawkes and his gang about their plan to blow up the House of Lords.




The demo travelled to Google HQ. It was loved.
Time Machine was developed in collaboration with Google Creative Lab Sydney, and supported in the U.S. by Google Creative Lab NY.

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