NIKE PLAY brand campaign
Wieden & Kennedy Portland
Credit: Creative

Brief:  Motivate more people who play a sport to coach disadvantaged kids after school.

Solve:  Show how teaching a kid to play on the field can help them succeed off the field as well.

Nike PLAY "Drag" :30

Nike PLAY "Chant" :30

Nike PLAY "Directions" :30

47 SUMMIT ST (2C,) BROOKLYN, NEW YORK. 11231   917.635.1328