Leslie Ali Walker I Creative Director I AI-Fluent
LIVE FOR ORIGINAL IDEAS AND HARD TO SOLVE PROBLEMS. WAY MORE INTERESTING NOT KNOWING THAN BEING THE SMARTEST PERSON IN THE ROOM. WALK IN STUPID. GET A DOG. ENJOY THE WEATHER, NOT MATTER WHAT THE WEATHER. TRY SOMETHING DIFFERENT AND WELCOME THE UNKOWN.
Nike
"What Are You Getting Ready For?"
Wieden+Kennedy, Portland
Art Director
"What Are You Getting Ready For?"
Wieden+Kennedy, Portland
Art Director
The brief was to open Nike up to people who didn't think Nike was for them. The whole Portland agency was working on it. My partner and I put two ideas into the final mix: two :30 TV spots that showed sport folding quietly into ordinary life. The campaign won awards for the next two years and became a pivotal reframe for the brand's mainstream positioning.
Nike - TV I "Jumper" :30
Nike - TV I "Restaurant" :30