Leslie Ali Walker
 



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Brand-led Solve:
VW
Air New Zealand
3 Hutchinson
Nike WAYGRF?
Nivea
The Guardian

Consumer-led Solve:
Nike China
IKEA
Channel 5
Android/Google
Nike PLAY

Product-led Solve:
Luxury Tampon
Coca-Cola/Barq’s
TED Residency Idea
Google+ HO
Need/Done App
Kleenex
Product Experiments

Marketing Solve:
DoorDash for Dashers
Tubular QSR for GenZ
BET New Season
Kantar SuperBowl XX
Carhartt Amplified
Noom Positioning
Livewell Branding
G/O Media Co Launch 

Make Things Better Solve:
50/50 Leadership Program
Save The Children
PROD Content Studio
Need/Done App

Solved nothing in particular,
but still fun to make:
“The Sperminator”
SHOTS Mag - Sep Issue
“The Object” - Sundance
Maximo Park Video

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Instagram

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Latest Favorite Thing


Android - Google Ad "100 Billion Words"
Google Creative Lab, NY
Credit: CW freelance (part of CD Jesse Juriga’s CL team) 

Brief:  Get Android users to start using Google Translate in their everyday.

Solve:  Show experience-hungry Android users how this tool can help them do a lot more than just translate.

We repositioned Translate as more of an experience tool. Mainly to appeal to those who aspire to experience more by reaching out to close all kind of gaps–cultural, social, practical –in a world that offers many opportunities
to connect, learn and experience new things. Our aim was to turn Translate into more than just a nice to have, for a target who values connection above all else. (Film courtesy of K. Courtessis, our producer.)


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