Android - Google Ad "100 Billion Words"
Google Creative Lab, NY
Credit: CW freelance (part of CD Jesse Juriga’s CL team)
Brief: Get Android users to start using Google Translate in their everyday.
Solve: Show experience-hungry Android users how this tool can help them do a lot more than just translate.
We repositioned Translate as more of an experience tool. Mainly to appeal to those who aspire to experience more by reaching out to close all kind of gaps–cultural, social, practical –in a world that offers many opportunities
to connect, learn and experience new things. Our aim was to turn Translate into more than just a nice to have, for a target who values connection above all else. (Film courtesy of K. Courtessis, our producer.)