Android - Google Ad "100 Billion Words"
Google Creative Lab, NY
Credit: CW freelance 

Brief: Introduce Google Translate on Android

Solve: Show Android users how this one tool helps them do a lot more than just translate language.

Our brief was to show people how this Android feature could help them do more - like close gaps of interest (cultural, social, practical.) Not a bad end benefit for a target who loves to connect.

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