Leslie Ali Walker I Creative Director, Product Manager
I LIVE FOR ORIGINAL IDEAS AND HARD TO SOLVE PROBLEMS. I AM MORE INTERESTED IN NOT KNOWING THAN BEING THE SMARTEST PERSON IN THE ROOM.
Google Android
Google Creative Lab, NY
Copywriter
Google Translate was a utility.
We made it a passport.
Google Creative Lab, NY
Copywriter
Google Translate was a utility.
We made it a passport.
The brief was adoption. The solve was reframing—positioning Translate not as a tool for tourists but as an everyday instrument for people who want to close the gap between themselves and the world. The launch film drove targeted adoption and awareness benchmarks for Android users within months of release. (Video courtesy of K. Kourtessis, our producer)
Google Android - TV, Video I "100 Billion Words":60