Leslie Ali Walker I Creative Director I AI-Fluent
LIVE FOR ORIGINAL IDEAS AND HARD TO SOLVE PROBLEMS. WAY MORE INTERESTING NOT KNOWING THAN BEING THE SMARTEST PERSON IN THE ROOM. WALK IN STUPID. GET A DOG. ENJOY THE WEATHER, NOT MATTER WHAT THE WEATHER. TRY SOMETHING DIFFERENT AND WELCOME THE UNKOWN.
Google Android
Google Creative Lab, NY
Copywriter (1 of 2)
Google Translate was a utility.
We made it a passport.
Google Creative Lab, NY
Copywriter (1 of 2)
Google Translate was a utility.
We made it a passport.
The brief was adoption. The solve was reframing—positioning Translate not as a tool for tourists but as an everyday instrument for people who want to close the gap between themselves and the world. The launch film drove targeted adoption and awareness benchmarks for Android users within months of release. (Video courtesy of K. Kourtessis, our producer)
Google Android - TV, Video I "100 Billion Words":60