Leslie Ali Walker I Creative Director, Product Manager
I LIVE FOR ORIGINAL IDEAS AND HARD TO SOLVE PROBLEMS. I AM MORE INTERESTED IN NOT KNOWING THAN BEING THE SMARTEST PERSON IN THE ROOM.
Air New Zealand
Host/Havas, Sydney
–Executive Creative Director/Director
Host/Havas, Sydney
–Executive Creative Director/Director
We found Australia's most vocal New Zealand critics and told them they'd
been selected for their own travel show. They thought they were going to
Las Vegas, Tuscany, Bali, and Berlin. We took them to New Zealand instead.
The branded content series turned four adamant sceptics into accidental influencers — redirecting thousands of conversations toward flight offers
on one dedicated microsite.
Air New Zealand Branded Content Campaign Sizzle Reel I “Kiwi Sceptics - The Series”
The episodes ran online and featured on Air New Zealand owned channels.
OLA banners appeared on other travel sites. Thousands of conversations were prompted and managed on the brand’s own social media channels, redirecting participants to a dedicated Sceptics microsite, featuring all four Sceptics, their itineraries, personal travel recommendations alongside the relevant flight offers, while messaging ran on targeted travel platforms and other lifestyle-related publications. Reality TV star Lara Bingle even featured in a surprise episode incorporated into her own reality show, Being Lara Bingle the following year, earning Air New Zealand another 650,000 fans.
Air New Zealand
Branded Content Campaign Episodes I
“Kiwi Sceptics - Aussie Aussie Episode 1”
Air New Zealand
Branded Content Campaign Episodes I
“Kiwi Sceptics - Bali Girl Episode 2”
Air New Zealand
Branded Content Campaign Episodes I
“Kiwi Sceptics - Hipster Episode 4”