Leslie Ali Walker


Brand-led Solve:
Air New Zealand
3 Hutchinson
The Guardian

Consumer-led Solve:
Nike China
Channel 5

Product-led Solve:
Luxury Tampon
TED Residency Idea
Google+ HO
Need/Done App
Product Experiments

Marketing Solve:
DoorDash for Dashers
Tubular QSR for GenZ
BET New Season
Kantar SuperBowl XX
Carhartt Amplified
Noom Positioning
Livewell Branding
G/O Media Co Launch 

Make Things Better Solve:
50/50 Leadership Program
Save The Children
PROD Content Studio
Need/Done App

Solved nothing in particular,
but still fun to make:
“The Sperminator”
SHOTS Mag - Sep Issue
“The Object” - Sundance
Maximo Park Video


Latest Favorite Thing

AIR NEW ZEALAND - Sceptics Branded Content campaign
Credit: ECD / Director 

Brief:  Get more Australians to spend their holidays in New Zealand.

Solve:  Find, kidnap and convert NZ’s biggest critics; that felt like a good place to start.
Australians usually put New Zealand at the bottom of their holiday wish list. Most are simply not interested in what the country has to offer. So we decided to find our toughest Australian critics, tell them they were selected
to feature in their own travel show - shot in theplace they most wanted to visit (Las Vegas, Berlin, Bali, Tahiti, etc.)

And then took them to New Zealand instead.

Air NZ Kiwi Sceptics Campaign Video

The episodes ran online and pivotal clips were featured on owned and paid social media channels.OLA banners appeared on other travel sites. Thousands of conversations were prompted and managed on the brand’s own social media channels, redirecting
participants to a dedicated sceptics microsite featuring all four and the relevant flight offers, while supporting messaging ran on targeted travel platforms and other lifestyle-related publications. (Our sceptics turned into mini celeb influencers overnight!)

Branded Content Episodes:

Aussie Aussie Episode

Bali Girl Episode

Hipster Episode

47 SUMMIT ST (2C,) BROOKLYN, NEW YORK. 11231   917.635.1328