CHANNEL 5 ident series
Credit: Director / CW

Brief:  Show how Channel 5's programming also swings young.

Solve:  Engage a new more youthful audience by engaging and entertaining them.

Given its dusty, stodgy image, the channel needed a bit of a facelift.

A way to rejuvenate their offering. 
So here’s something we did which got people talking. (Five spontaneous moments - each kicking off a little storyline - presented as a channel ident series.)

"Mad" :20

"Magic" :20

"Moments" :20

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