CHANNEL 5 ident series
Credit: Director / CW
Brief: Show how Channel 5's programming also swings young.
Solve: Engage a new more youthful audience by engaging and entertaining them.
Given its dusty, stodgy image, the channel needed a bit of a facelift.
A way to rejuvenate their offering.
A way to rejuvenate their offering.
So here’s something we did which got people talking. (Five spontaneous moments - each kicking off a little storyline - presented as a channel ident series.)
"Mad" :20
"Magic" :20
"Moments" :20