Leslie Ali Walker
 



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Brand-led Solve:
VW
Air New Zealand
3 Hutchinson
Nike WAYGRF?
Nivea
The Guardian

Consumer-led Solve:
Nike China
IKEA
Channel 5
Android/Google
Nike PLAY

Product-led Solve:
Luxury Tampon
Coca-Cola/Barq’s
TED Residency Idea
Google+ HO
Need/Done App
Kleenex
Product Experiments

Marketing Solve:
DoorDash for Dashers
Tubular QSR for GenZ
BET New Season
Kantar SuperBowl XX
Carhartt Amplified
Noom Positioning
Livewell Branding
G/O Media Co Launch 

Make Things Better Solve:
50/50 Leadership Program
Save The Children
PROD Content Studio
Need/Done App

Solved nothing in particular,
but still fun to make:
“The Sperminator”
SHOTS Mag - Sep Issue
“The Object” - Sundance
Maximo Park Video

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Instagram

Linkedin
Latest Favorite Thing


CHANNEL 5 ident series
Credit: Director / CW

Brief:  Show how Channel 5's programming also swings young.

Solve:  Engage a new more youthful audience by engaging and entertaining them.

Given its dusty, stodgy image, the channel needed a bit of a facelift.

A way to rejuvenate their offering. 
So here’s something we did which got people talking. (Five spontaneous moments - each kicking off a little storyline - presented as a channel ident series.)



"Mad" :20



"Magic" :20



"Moments" :20

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