Leslie Ali Walker
 



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Brand-led Solve:
VW
Air New Zealand
3 Hutchinson
Nike WAYGRF?
Nivea
The Guardian

Consumer-led Solve:
Nike China
IKEA
Channel 5
Android/Google
Nike PLAY

Product-led Solve:
Luxury Tampon
Coca-Cola/Barq’s
TED Residency Idea
Google+ HO
Need/Done App
Kleenex
Product Experiments

Marketing Solve:
DoorDash for Dashers
Tubular QSR for GenZ
BET New Season
Kantar SuperBowl XX
Carhartt Amplified
Noom Positioning
Livewell Branding
G/O Media Co Launch 

Make Things Better Solve:
50/50 Leadership Program
Save The Children
PROD Content Studio
Need/Done App

Solved nothing in particular,
but still fun to make:
“The Sperminator”
SHOTS Mag - Sep Issue
“The Object” - Sundance
Maximo Park Video

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Nivea
Body (Anti-Cellulite Cream)
Credit: Director
Production Company: Partizan

Brief:  How do you make a woman take care of the part of her body she’d like to hide most?

Solve:  Make her proud of it, thanks to the brand that celebrates every part of it.

This one was fun to direct for a female Swedish creative team/powerhouse. It not only felt great to develop the chant track, cast, choreograph, shoot but it felt even better to get it out there - especially at a time where bodies that didn’t fit the mold were generally hidden. (Let alone celebrated.) Once produced, we ran our director’s cut on YouTube. Resulting in explosive chatter within hours; comments ranged from feeling “less alone” to smiley face emojis to “feeling better understood.” (Always nice to know we do more than peddle skin cream.)




Composition and Lyrics by Leslie Ali
47 SUMMIT ST (2C,) BROOKLYN, NEW YORK. 11231   917.635.1328