IKEA Have A Go Brand Campaign
Three Drunk Monkeys
Credit: CD (CW)
Brief: Launch an unknown Swedish retailer to a bunch of Australians. (Motivate more Australia to go to IKEA.
IKEA was a relative unknown in the Australian market. Slightly better known by women who take pride in their home, and relish the opportunity to improve the way it looks, feels and works for them. They're Australia's "Home Lifestyle Reinventors".
We saw an opportunity to speak to this group by developing a fully integrated brand campaign (TV, online, social media, radio, press, app, OOH, ambient, experiential) to give Australians a better idea of what the iconic Swedish retail brand stands for.
So we launched a fully integrated brand campaign which lets a roll-up-your-sleeves people know how IKEA's inclusive nature, democratic ideals and shared roll-up-your-sleeves work ethos enables them to reinvent their homes.
IKEA Have A Go Campaign Video
"Attack" :60 (Cinema/TV/Online)
Have A Go Radio :30