Leslie Ali Walker


Brand-led Solve:
Air New Zealand
3 Hutchinson
The Guardian

Consumer-led Solve:
Nike China
Channel 5

Product-led Solve:
Luxury Tampon
TED Residency Idea
Google+ HO
Need/Done App
Product Experiments

Marketing Solve:
DoorDash for Dashers
Tubular QSR for GenZ
BET New Season
Kantar SuperBowl XX
Carhartt Amplified
Noom Positioning
Livewell Branding
G/O Media Co Launch 

Make Things Better Solve:
50/50 Leadership Program
Save The Children
PROD Content Studio
Need/Done App

Solved nothing in particular,
but still fun to make:
“The Sperminator”
SHOTS Mag - Sep Issue
“The Object” - Sundance
Maximo Park Video


Latest Favorite Thing

IKEA Have A Go Brand Campaign
Three Drunk Monkeys
Credit: CD 

Brief:  Launch an unknown Swedish retail brand to a bunch of uninterested Australians.

Solve:  Reframe IKEA as a rich experience, made for a pro-discovery, ‘have a go’ kind of people - what Australians pride themselves on / like to be known for.

IKEA was a relative unknown in the Australian market. Slightly better known by women who take pride in their home, and relish the opportunity to ‘have a go’ and improve the way it looks, feels and works for them. They're Australia's "Home Lifestyle Reinventors". We
saw an opportunity to speak to this group and motivate them to go discover IKEA by developing a fully integrated brand campaign (TV, online, social media, radio,
press, OOH, ambient, experiential.) By launching this campaign and opening up three new super stores, we gave a roll-up-your-sleeves people a better understanding of IKEA's try anything nature, its democratic ideals, shared DIY work ethos and what the iconic Swedish brand really stands for-democratizing design for those who embrace change and want to reflect that in their homes.

IKEA Have A Go Campaign Video

So we launched a fully integrated brand campaign which lets a roll-up-your-sleeves people know how IKEA's inclusive nature,
democratic ideals and shared roll-up-your-sleeves work ethos enables them to reinvent their homes.

"Attack" :60 (Cinema/TV/Online)

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