Leslie Ali Walker
 



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Brand-led Solve:
VW
Air New Zealand
3 Hutchinson
Nike WAYGRF?
Nivea
The Guardian

Consumer-led Solve:
Nike China
IKEA
Channel 5
Android/Google
Nike PLAY

Product-led Solve:
Luxury Tampon
Coca-Cola/Barq’s
TED Residency Idea
Google+ HO
Need/Done App
Kleenex
Product Experiments

Marketing Solve:
DoorDash for Dashers
Tubular QSR for GenZ
BET New Season
Kantar SuperBowl XX
Carhartt Amplified
Noom Positioning
Livewell Branding
G/O Media Co Launch 

Make Things Better Solve:
50/50 Leadership Program
Save The Children
PROD Content Studio
Need/Done App

Solved nothing in particular,
but still fun to make:
“The Sperminator”
SHOTS Mag - Sep Issue
“The Object” - Sundance
Maximo Park Video

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Latest Favorite Thing


IKEA Have A Go Brand Campaign
Three Drunk Monkeys
Credit: CD 

Brief:  Launch an unknown Swedish retail brand to a bunch of uninterested Australians.

Solve:  Reframe IKEA as an Australian experience, made for a we’ll-try-anything, ‘have a go’ kind of people - something Australians like to be known for.

IKEA was a relative unknown in the Australian market. Slightly better known by women who take pride in their home, and relish the opportunity to ‘have a go’ and refresh their decor when they can. They're Australia's "Home Lifestyle Reinventors". We saw an opportunity to speak to this group and motivate them to check out a new IKEA store by developing a fully integrated brand
campaign (TV, online, social media, radio, press, OOH, ambient, experiential.) that celebrates their modern-
meets-practical POV.

By launching this campaign to open up three new super stores, we gave a roll-up-your-sleeves tribe of women a better understanding of IKEA's try anything nature, their design-for-all ambition, the Swedish brand’s DIY philosophy and their shared mission–to democratize design for those who indentify with and embrace change and style in their homes.


IKEA Have A Go Campaign Video






"Attack" :60 (Cinema/TV/Online)








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