Leslie Ali Walker I Creative Director, Product Manager
I LIVE FOR ORIGINAL IDEAS AND HARD TO SOLVE PROBLEMS. I AM MORE INTERESTED IN NOT KNOWING THAN BEING THE SMARTEST PERSON IN THE ROOM.
IKEA The Monkeys, Sydney
Creative Director
National Launch Campaign
Creative Director
National Launch Campaign
IKEA was unknown in Australia. We made it feel like it had always belonged there. The brand's DIY philosophy and design-for-all ambition mapped cleanly onto the Australian instinct to try anything. We launched a fully integrated campaign to open three new superstores, with city-wide takeovers, speaking directly to the women who saw their homes as something worth reinventing.
IKEA - Case Study Video I "Have A Go":120
IKEA - Cinema, TVC, OLV I "Have A Go":60