IKEA Have A Go Brand Campaign
Three Drunk Monkeys
Credit: CD (CW)
Brief: Motivate more Australians to go / shop / consider IKEA.
IKEA remains a relative unknown in the Australian market. But it's better understood by women who take pride in their home, and relish the opportunity to improve the way it looks, feels and works for them. They're Australia's "Home Lifestyle Reinventors".
We saw an opportunity to speak to this group of Home Lifestyle Reinventors by developing a fully integrated brand campaign (TV, online, social media, radio, press, app, OOH, ambient, experiential) to give Australians a better idea of what the iconic Swedish retail brand stands for.
So we launched a fully integrated brand campaign which lets people know how IKEA's inclusive nature, democratic ideals and roll-up-your-sleeves work ethos enables them to reinvent their homes.
IKEA Have A Go Campaign Video
"Attack" :60 (Cinema/TV/Online)
Have A Go Radio :30