Leslie Ali Walker
Creative + 



Home


Brand-led Solve:
VW
Air New Zealand
3 Hutchinson
Nike WAYGRF?
Nivea
The Guardian

Consumer-led Solve:
Nike China
IKEA
Channel 5
Android/Google
Nike PLAY

Product-led Solve:
Luxury Tampon
Coca-Cola/Barq’s
TED Residency Idea
Google+ HO
Need/Done App
Kleenex
Product Experiments

Marketing Solve:
DoorDash Content
BET New Season
Kantar NA Insights
Carhartt Rebirth
Noom Positioning
Livewell Branding
G/O Media Launch 

Make Things Better Solve:
50/50 Leadership Program
Save The Children
PROD Content Studio
Need/Done App

Solved nothing in particular,
but still fun to make:
“The Sperminator”
SHOTS Mag - Sep Issue
“The Object” - Sundance
Maximo Park Video

Twitter
Instagram

Linkedin
Latest Favorite Thing



Storyteller / Problem-Solver / Branded Content Developer (copy) 
Connecting Brand >< Audience





Some see problems; others see solves. I’m an award-winning Executive Creative Director, branded content developer and creative consultant who applies my inclusive marketing acumen and entrepreneurial instinct to solve problems for clients and brands looking to connect with and grow their audience. 

My interest in the relationship between brand and consumer started at Wieden & Kennedy where I started winning awards for insight-gorunded work. I moved to London to explore that further - flexing my creative muscle as a director to start connecting with new audiences through branded content. This led to unique opportunities for iconic brands (Ikea, Nike, Google, Coca Cola, RSA Films) - most of whom were interested in a more comprehensive approach to content-led solutions.

My combined experience in launching brands in challenging markets with often adventurous content helped brands find that often elusive connection with younger audiences.



20 years of global experience helps.
Curiosity, (and a healthy  tolerance for steep learning curves,) took me from the US to the UK, China and Australia to work on some of the world’s biggest brands. There I explored how to best cultivate more relevant brand/consumer connections, and identify the stickiest connection point shared by both.

From creating and launching massive global brands with buzz-worthy work, to experimenting with protoypes and new forms of content for socially-prone audiences, to developing my own iOS app, to translating data into creative insights for creative teams they can work with, I’ve had many opportunities to help brands better understand and connect with their consumer.

On making stuff that resonates.
My interest in the consumer stems from a deep-seated desire to uncover a better way of doing things. A better way to  provide a creative experience that delivers. Content or product that’s either highly useful or mad entertaining to its audience. Something that finds its way into their lives and hearts by satisfying a more fundamental need–one that gets embraced or connects with them in a meaningful way. 

Most Recently:

  • I’ve launched a creative strategy platform - CVLRY - that helps companies who wish to connect with more diverse Gen Z audiences stay relevant, and position themselves to turn consumers into fans.

  • I developed and produced a bi partisan anti-gun violence content campaign for Everytown to launch on Nov 7,  post midterms.

  • I was shortlisted for the TED Residency program for an idea based on creating a currency and an online marketplace that helps close the wage gap.

  • I was hired by Kantar, an insights company to provide their Fortune 500 clients with creative content data anaylsis on the most viewed Superbowl XX ads (kick-off to a thought leadership series on stronger content optimization.) 

:15 Resume I’ve worked at a bunch of great places in Portand, SF, NY, London and Sydney (13 years) and still work with friends at Nike, BET, RSA Films, Noom, DoorDash, Wieden&Kennedy, 72&Sunny, BBH NY, Google Creative Labs and Mother. (The longer version lives on Linkedin)
ECD / CEO Founder / CW / Director / Brand Architect / Content Creator 




47 SUMMIT ST (2C,) BROOKLYN, NEW YORK. 11231   917.635.1328