Creative Problem Solver / Storyteller / Branded Content Developer
Connecting Brand >< Audience

Some see problems; others see solves. Leslie Ali is an award-winning Executive Creative Director, branded content developer and creative consultant who applies her inclusive marketing acumen and entrepreneurial instinct to solve problems for clients and brands looking to connect with and grow their audience. 

Leslie’s interest in the relationship between brand and consumer started at Wieden & Kennedy. She moved to London and started learning more about a different kind of consumer directing - flexing her creative muscle to start connecting with audiences differently; through branded content that either entertained or proved useful. This led to unique opportunities offered by brands dealing with larger-scale problems (Ikea, Nike, Google, Coca Cola, RSA Films) - most of whom were interested in her more comprehensive approach to content-led solutions. Her combined experience in brand positioning, creative coms development, content execution and product/process design helped clients find that often elusive connection with their audience.

Leslie has systematically and purposefully built her career to that end. 

20 years of global experience helps. Curiosity, (and a healthy  tolerance for steep learning curves,) have taken Leslie from the US to the UK, China and Australia to work on some of the world’s biggest brands. There she explored how to best cultivate more relevant brand/consumer connections, as well as how to identify the stickiest connection point shared by both.

From creating and launching massive global brands as a Creative, to experimenting with new forms of content as a Director, to providing Creative content anaylsis to Fortune 500 brands to innovating and designing product as a Creative Partner with a strong interest in category disruption - her enrepreneurial instinct  has given Leslie many opportunities to flex these muscles in concert. As a result, Leslie takes a creative problem-solving, never-say-never approach to any business problem.

Her natural interest in the consumer stems from the desire to uncover a better way of doing things. A better way to  provide a creative experience that delivers. Content or product that’s either useful or entertaining to its audience. Something that finds its way into their lives by satisfying or addressing a more fundamental need - something that ultimately gets embraced or connects with people in a meaningful way.   
ECD / CEO Founder / CW / Director / Executive Producer / Content Creator /Generally Overly Caffeinated

Most Recently:

  • Has launched a creative consultancy platform - CVLRY - that helps startups and forward-facing companies make informed creative decisions about the brands they build, providing them with the talent and expertise needed to grow their user base and turn consumers into fans.

  • Has developed and produced a bi partisan anti-gun violence content campaign for Everytown to launch on Nov 7,  post midterms.

  • Was shortlisted for the TED Residency program for an idea based on creating a currency and an online marketplace that helps close the wage gap.

Before CVLRY and Anomaly NY worked in Portland (Wieden,) London and Sydney (13 years) with friends at Nike, RSA Films, 72&Sunny, BBH NY and Mother.

47 SUMMIT ST (2C,) BROOKLYN, NEW YORK. 11231   917.635.1328