Leslie Ali Walker
Creative + 



Home


Brand-led Solve:
VW
Air New Zealand
3 Hutchinson
Nike WAYGRF?
Nivea
The Guardian

Consumer-led Solve:
Nike China
IKEA
Channel 5
Android/Google
Nike PLAY

Product-led Solve:
Luxury Tampon
Coca-Cola/Barq’s
TED Residency Idea
Google+ HO
Need/Done App
Kleenex
Product Experiments

Marketing Solve:
DoorDash for Dashers
Tubular QSR for GenZ
BET New Season
Kantar SuperBowl XX
Carhartt Amplified
Noom Positioning
Livewell Branding
G/O Media Co Launch 

Make Things Better Solve:
50/50 Leadership Program
Save The Children
PROD Content Studio
Need/Done App

Solved nothing in particular,
but still fun to make:
“The Sperminator”
SHOTS Mag - Sep Issue
“The Object” - Sundance
Maximo Park Video

Twitter
Instagram

Linkedin
Latest Favorite Thing



Strategic Storyteller / Problem-Solver / Branded Content Creative, UX Writer
Connecting Brand >< Audience





Some see problems; others see solves. I’m an award-winning Executive Creative Director, who didn’t get into advertising just to make ads; I’ve shaped my Creative career by pursuing opportunities that extend my creative thinking to problem solving, data synthesizing and strategy as well. With this approach I’ve been able  transform and build companies, products and services both here and abroad. I’m especially drawn to projects where inclusive marketing acumen and entrepreneurial experience are required to solve problems for brands looking to connect with and grow their local audience. 

My interest in the relationship between brand and consumer started at Wieden & Kennedy where I started winning awards for insight-grounded work. I moved to London to explore that further - first as a copywriting Creative Director, then as Partizan’s first Director for branded content. This led to unique opportunities for iconic brands (Ikea, Nike, Google, Coca Cola, RSA Films, DoorDash.) 

My combined creative and strategic experience helped launch brands in challenging markets with often adventurous branded content. Our goal was often to find that often elusive connection with younger or opaque  audiences. My growing interest in UX took hold there.



20 years of global experience helps.
Curiosity, and a healthy  tolerance for steep learning curves, took me from the US to the UK, China and Australia to work on some of the world’s biggest brands. There I explored how to best cultivate more relevant brand/consumer connections and identify the stickiest connection point shared by both. 

I’ve helped over 160 brands better understand and connect with their consumer by, 
  • Delivering meaningful, buzz-worthy and galvanizing work
  • Reinventing legacy brands facing potential pivots   
  • Launching disruptor brands in new markets
  • Developing UX/UI-friendly protoypes for inclusive-leaning brands
  • Pushing Creative, Experiential and UX teams to redefine consumer content experiences
  • Designing and building a resource sharing app
  • Running a startup in my free time 
  • Helping Fortune 500 brands translate data into actionable more inclusive insights 

On making stuff that resonates.
My interest in UX and the consumer experience stems from a deep-seated desire to uncover a better way of doing things. Providing new audiences with something that actually delivers. Content or product that’s either highly useful or massively entertaining to less homogenized groups. Something that finds its way into people’s lives and hearts by satisfying a real and deep fundamental need. 

Most recently:
  • Launched a creative strategy platform - CVLRY - that helps companies who wish to connect with more diverse Gen Z audiences stay relevant, and position themselves to turn consumers into fans. 
  • Helped develop and produce a bi partisan anti-gun violence content campaign for Everytown to launch on Nov 7,  post midterms.
  • Shortlisted for the TED Residency program for an idea based on creating a currency and an online marketplace that helps close the wage gap.
  • Hired by Kantar, an insights company, as a Creative to provide their Fortune 500 clients with creative content data anaylsis on the most viewed Superbowl XX ads (kick-off to a thought leadership series on stronger content optimization.)
  • UX Design and Research certificate / Certificate in User Experience, Nielson Norman Group, June 2022 (pursued for fun, completed to round out personal, practical exerience.)

ECD / CEO Founder / CW / Director / Content Creator / UX Writer and Content Strategist

:15 Resume I’ve blended my storytelling with strategy skills by first learning my craft at a bunch of great places in Portand, SF, NY, London and Sydney (working with friends at Nike, BET, RSA Films, Noom, DoorDash, Wieden&Kennedy, 72&Sunny, BBH NY, Google Creative Labs and Mother.) Then I filled my gaps of knowledge by running a start up while managing two global accounts at JWT NY. On a mission to better serve both consumers and clients through CVLRY–my own thing–I called on some of the best coms planners, designers and strategists I’ve ever worked with to join me. We exist to translate data into useful, galvanizing UX and CX-led insights. I hope to apply this to wherever I go next. (The longer version lives on Linkedin)


47 SUMMIT ST (2C,) BROOKLYN, NEW YORK. 11231   917.635.1328