Leslie likes to make things. She combines her experience in advertising, digital and film to help brands connect with people. What usually starts as a, ‘Hey, nice to meet you,’ ends up in a conversation; one that helps brands get to know what their consumer needs, wants and likes.
Leslie started her creative career in the U.S at Wieden & Kennedy on Nike and Coca-Cola. She worked at MTV NY went onto London to work on VW at BMP/DDB. Leslie then joined WCRS as London's youngest and first female ECD, where she ran BMW, Mini, 118118, and 3 Mobile before deciding to direct commercials full-time with Partizan.
Over the next four years, she developed a taste for film and a sense of style. Her commercials, shorts and music videos gained her industry-wide recognition and a screening of her first short film, The Object at Sundance in 2008.
She moved to Sydney in 2009 and joined HOST after working with the guys at Three Drunk Monkeys - with a focus on pushing boundaries across all platforms, making TV, apps, branded content, films, art, music and ads for Coca-Cola, Vodafone and Air New Zealand. Within eight months, she won Air New Zealand its first Cannes Lion for an integrated, content-driven campaign.
Her work’s been recognized and awarded by the Sundance Film Festival, D&AD, Cannes, Award, Creativity, the BTA, the One Show, Creative Review, SHOTS and Boards Magazine.
Leslie works out of JWT NY right now, (designing tech products, producing documentary film, developing content for SHOTS Magazine, etc) while running global accounts Kleenex, Caress and Save the Children.
She runs a start-up in Brooklyn on the side - an iOS app that gives parents more support from friends (NEED/DONE) that is currently in beta, and her experience includes co-founding a Brooklyn-based think tank - WHYNOTTHINKTANK.com - and freelancing for friends at Anomaly, 72&Sunny, BBH and Mother.