Leslie Ali Walker
 



Home


Brand-led Solve:
VW
Air New Zealand
3 Hutchinson
Nike WAYGRF?
Nivea
The Guardian

Consumer-led Solve:
Nike China
IKEA
Channel 5
Android/Google
Nike PLAY

Product-led Solve:
Luxury Tampon
Coca-Cola/Barq’s
TED Residency Idea
Google+ HO
Need/Done App
Kleenex
Product Experiments

Marketing Solve:
DoorDash for Dashers
Tubular QSR for GenZ
BET New Season
Kantar SuperBowl XX
Carhartt Amplified
Noom Positioning
Livewell Branding
G/O Media Co Launch 

Make Things Better Solve:
50/50 Leadership Program
Save The Children
PROD Content Studio
Need/Done App

Solved nothing in particular,
but still fun to make:
“The Sperminator”
SHOTS Mag - Sep Issue
“The Object” - Sundance
Maximo Park Video

Twitter
Instagram

Linkedin
Latest Favorite Thing


Kleenex- Global Campaign TOV
JWT
Credit: ECD 

Brief: Launch a global campaign to introduce the new face of Kleenex to a brand new generation of users in Europe, South America, North America and Asia.

Solve: So to sell the campaign’s tone of voice, in response to a client “wobble,” we shot/cut/created some content over the course of a couple of days (“Kleenex with Karl” video series) to give the client an idea of the tone of voice we were suggesting. Accessible, modern, friendly and down-to-earth.

It worked.

TOV - A little more life in every pack / “Kleenex with Karl”









Campaign Look & Feel (for reference)



47 SUMMIT ST (2C,) BROOKLYN, NEW YORK. 11231   917.635.1328