Kleenex- Global Campaign TOV
Brief: Launch a global campaign to introduce the new face of Kleenex to a brand new generation of users in Europe, South America, North America and Asia.
Solve: So to sell the campaign’s tone of voice, in response to a client “wobble,” we shot/cut/created some content over the course of a couple of days (“Kleenex with Karl” video series) to give the client an idea of the tone of voice we were suggesting. Accessible, modern, friendly and down-to-earth.
TOV - A little more life in every pack / “Kleenex with Karl”
Campaign Look & Feel (for reference)