Leslie’s into solving problems and growing things.

Leslie’s created creative campaigns and developed/built custom digital content for some of the world’s biggest brands. She  currently runs global accounts Kleenex and Caress for JWT’s Kimberly Clark and Unilever. And builds relationships by identifying and growing a shared viewpoint between brands and their consumers through content. 

As a “hybrid” Executive Creative Director with a background in both branding and content, she also spearheads a number of the agency’s special projects, and cross-pollinates talent to create and produce content in various forms (this includes documentary film, product prototype, websites, editorial.) 

Leslie is currently designing a data-led Content Consultancy for JWT that uniquely harnesses the in-house capabilities of JWT Intelligence and its data-analytics team to help more brands connect to their target, supported by agile content producer partners operating out of DC, LA and NY.

An entrepreneur at heart (generally preferring the iterative nature of scrappy and smart) Leslie also applies her experience in digital, UX design, content  marketing and strategy to a very specific side project; promoting trust through technology.  She’s created, founded and runs a start-up in Brooklyn called NEED/DONE - an iOS app that gives parents more trusted support from a closed social network (new SaaS player, inspired by the Shared Economy.) NEED/DONE’s the first scalable solution to offer support to the time-poor parent, developed out of her Brooklyn-based think tank - WHYNOTTHINKTANK.com.  Currently in beta.

Leslie’s just been shortlisted for the TED Residency program for an idea based on creating a currency and an online marketplace that helps close the wage gap. 

Prior to this, Leslie worked in London for 10 years, Sydney for 3 and freelanced for friends at RSA Films, Anomaly, 72&Sunny, BBH NY and Mother.  
ECD / CEO / CW / Director / Executive Producer / Me

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